Overview
Parameters are small pieces of information added to the end of a link. They tell you where a click came from and how the link was shared, without changing the page the link opens.
Note
Parameters always appear after a question mark and are joined with
&.Core parameters
| Parameter | Type | Description |
|---|---|---|
source | string | Where the link was shared. For example, newsletter, slack, or partner. |
medium | string | The type of channel used. For example, email, social, or referral. |
campaign | string | A short label for the activity the link belongs to. |
Optional parameters
| Parameter | Type | Description |
|---|---|---|
content | string | Used to tell similar links apart, such as different buttons in the same email. |
term | string | A keyword associated with the link. Most often used for paid search. |
Full example
A complete tracked link with all core parameters:
Example
https://go.example.com/welcome?source=newsletter&medium=email&campaign=spring-launchTips
Stay consistent
Use the same values across links so reports stay easy to read. Lowercase, no spaces, hyphens between words.
Don't double-tag
Adding the same parameter twice with different values will produce unreliable reports.